Wildfire UX is a research studio that helps nonprofits dismantle frustrating, exclusionary digital experiences and you get back to impacting the world.
Most nonprofit websites are well-intentioned but unintentionally oppressive. They create barriers that:-Alienate donors with confusing donation flows.
-Exclude volunteers with inaccessible sign-up forms.
-Fail beneficiaries by hiding critical resources behind complex navigation.
-Burn out your staff with constant tech patches and complaints.This isn't just bad design—it's a betrayal of your mission.
We use mixed-method research to center the people you serve, uncovering the hidden biases in your digital tools.Our Methods:🔥 Liberation Audits: A heuristic review that exposes discriminatory UX patterns.
🔥 Community-Centered Interviews: We listen to the users most often ignored—beneficiaries, volunteers, and frontline staff—not just leadership.
🔥 Journey Mapping for Justice: Visualizing how bad UX replicates real-world oppression across your user's experience.
🔥 Usability Testing with Intention: Recruiting participants from marginalized groups (disabled, low-literacy, ESL users) to find points of exclusion.
We offer clear packages designed for nonprofit budgets, with equitable pricing models.
The Spark Audit
$2500
A rapid, 2-week heuristic review & analytics dive. Delivered as a video walkthrough and a prioritized list of 5 critical fixes.
For orgs needing a quick, powerful diagnosis of their biggest UX fires.
The Controlled Burn
$7500 - $12500
Our core offering. A full mixed-methods project: Audit + 5 user interviews + usability testing + a comprehensive liberation roadmap.
Orgs ready to fundamentally realign their digital presence with their mission.
The Backburner
Starting at $1.5k/mo
Ongoing, lightweight research support. Perfect for testing new features or pages before launch.
Orgs with active development cycles that want to maintain a justice-focused lens.
On pricing: We believe money should never be a barrier to liberation. We offer sliding scale and pay-what-you-can options for BIPOC-led, grassroots, and mutual aid organizations.
| Typical UX Agencies | Wildfire UX | |
|---|---|---|
| Goal | Increase conversion rate | Liberate users from oppressive design |
| Method | Test with "average" users | Center the most marginalized users |
| Output | A report of usability issues | A strategic roadmap for equity |
| Mindset | A vendor doing a project | A partner in your movement |
Book a free, 30-minute Impact Ignition Call. We'll discuss your mission's biggest digital pain points and see if a spark audit could light the way forward.